The catalogue will no longer be made of pulp supplied from any woodland caribou habitat range in Canada, unless it has been certified by the Forest Stewardship Council. The catalogs will also be made of 10 per cent recycled paper from post-consumer waste.
 
 The company gained notoriety in the early 1990s after it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it refused to follow the celebrity trend, turning down at least one celebrity a month begging to model the brand. 

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