Victoria’s Secret is now building its image with a fairly conservative, middle-class shopper in mind and avoided any connotations of sleaziness which lingerie might carry.

In 2004, instead of the annual fashion show, The Angels (Tyra Banks, Heidi Klum, Gisele Bundchen, Adriana Lima and Alessandra Ambrosio) did an Angels Across America Tour, a grassroots campaign for the brand visiting four major cities, New York, Miami, Las Vegas and Los Angeles. The 2007 show will feature performance by Spice Girls and gains prominence as the first American TV debut of the band after their comeback.

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