In May 2007, Atkinson was announced as the “glamourous new face” of the British Grand Prix and the official “mascot” of the “hi-octane” championship at Silverstone on July 8. She was the face of the 2007 Tour de France. She has most recently been seen as the new face of the Lingerie chain La Senza, but recently has been replaced by Czech model Petra Nemcova. Her 2008 calendar was shot in Thailand, and will be released on November 1st 2007. Gemma has stated she is proud of the more natural look of this calendar, as opposed to the glamorously stylised look of the 2007 product. In October 2007, Atkinson was elected the new face of Ultimo’s D-G range. Atkinson features in the ITV reality series I’m a Celebrity, Get Me Out of Here! which began in the UK on November 12, 2007.

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