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In May 2007, Atkinson was announced as the “glamourous new face” of the British Grand Prix and the official “mascot” of the “hi-octane” championship at Silverstone on July 8. She was the face of the 2007 Tour de France. In early 2007 she was elected to be the new face of the Lingerie chain La Senza.

In October 2007, Atkinson was elected the new face of Ultimo’s D-G range.[8].She opened Ultimo stores within Debenham branches in London,Belfast and Glasgow.