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2008 parody Presidential campaign

On August 6, 2008, Paris appeared in a 1 minute 50 second long video, “Paris Hilton Responds to McCain Ad”, directed by Adam McKay and posted on the Funny or Die website.

The video featured Paris in a parody advertisement, and was made in response to a television campaign advert “Celeb”, broadcast in 11 US states by the 2008 John McCain presidential campaign. In Celeb, McCain briefly compared his rival Barack Obama to that of celebrities such as Paris and Britney Spears, and goes on to question his readiness to lead and criticise his energy policy.In what The Washington Post opined “might just be her best acting role yet,” Hilton appears wearing a leopard print swimsuit. She starts out by suggesting that her personal mention by McCain means that she must now be a candidate in the presidential race, and goes on to mock McCain, and critique the expected qualities and lifestyle of a celebity in comparison to that of a US president. In a 30 second segment, in the style of an academic speaker, Paris compares and contrasts the policies of McCain and Obama for solving the US energy crisis, and goes on to propose a ‘compromise solution’ combining elements of both.

The video received 7 million views in two days garnering worldwide press coverage, and drew both written and verbal media response from both campaigns. The merits and drawbacks of the ‘Paris compromise solution’ with regard to energy policy, as well as its contrast to the adversarial political campaigns, generated multiple comments from US political commentators, as well as Speaker of the House Nancy Pelosi and Congressman Michael Burgess.

Continuing the spoof campaign, in October Paris featured in a second parody video posted on Funny or Die, the 2 minute 20 second long Paris Hilton Gets Presidential with Martin Sheen, alongside Hollywood actor Martin Sheen, with his actor son Charlie Sheen appearing in a cameo role. Paris, heavily made up and in a green evening dress, interviews Martin in a kitchen, discussing various political issues, seeking his advice from his days playing a fictional President on The West Wing.

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