Roaring Twenties is a phrase used to describe the 1920s, principally in North America, that emphasizes the period’s social, artistic, and cultural dynamism. ‘Normalcy’ returned to politics in the wake of World War I, jazz music blossomed, the flapper redefined modern womanhood, Art Deco peaked, and finally the Wall Street Crash of 1929 served to punctuate the end of the era, as The Great Depression set in. The era was further distinguished by several inventions and discoveries of far-reaching importance, unprecedented industrial growth and accelerated consumer demand and aspirations, and significant changes in lifestyle.

The social and societal upheaval known as the Roaring Twenties began in North America and spread to Europe in the aftermath of World War I. Europe spent these years rebuilding and coming to terms with the vast human cost of the conflict. The economy of the United States became increasingly intertwined with that of Europe. When Germany could no longer afford war payments Wall Street invested heavily in European debts to keep the European economy afloat as a large consumer market for American mass produced goods. By the middle of the decade, economic development soared in Europe, and the Roaring Twenties broke out in Germany (the Weimar Republic), Britain and France, the second half of the decade becoming known as the “Golden Twenties”. In France and francophone Canada, they were also called the “années folles” (“Crazy Years”).

 

The spirit of the Roaring Twenties was marked by a general feeling of discontinuity associated with modernity, a break with traditions. Everything seemed to be feasible through modern technology. New technologies, especially automobiles, movies and radio proliferated ‘modernity’ to a large part of the population. Formal decorative frills were shed in favor of practicality, in architecture as well as in daily life. At the same time, amusement, fun and lightness were cultivated in jazz and dancing, in defiance of the horrors of World War I, which remained present in people’s minds. The period is also often called “The Jazz Age”.